Staging homes for sale is common practice. Yet photos in real estate slide shows can instantly turn off a potential buyer! Focus groups prove that only one bad photo in a slide show can send a buyer running, even if all the other photos are lovely. Why? Because buyers want homes with no dark secrets; give them one photo that hints of extra work or potential problems and they leave.There are too many other homes to see online.

Photos that are too dark make a room look depressing; too cluttered and the viewer sees only the mess -- not the great potential. Real estate listing slide shows that feature rooms with holiday decorations (in July) or no furniture at all suggest a stale listing. There are many aesthetic and safety considerations to make when designing an online slide show for a real estate listing.

Studies show that online viewers make decisions within 10 seconds! They decide whether to stay on a site, or make a purchase, or use contact information. They quickly decide if they are interested in a home based solely on the real estate slide show and written description.

Don't lose clients based on easily correctable problems with slides or descriptive text. Let me help you because with the Web, your client base is worldwide!
Barbara "Ms. B" Moran
Virtual Staging©2007 Barbara Moran